Innovative producers meet growing demand for alternative masonry products

Natural and manufactured stone veneers have been adding value to homes and commercial properties for over a hundred years. While natural stone is undeniably beautiful and durable, installation requires significant time and the skills of a professional mason to achieve the desired results. Unfortunately, finding skilled masons has become increasingly difficult. In a July 2018 survey of its members, the National Association of Home Builders (NAHB) found that 65 percent of respondents experienced difficulty in finding masons. A 2015 study by the Associated General Contractors of America found that 55 percent of masonry contractors had trouble filling vacancies. A 2018 study by the Business Development Bank of Canada found that 48 percent of construction firms found it difficult to hire the skilled workers they needed, including masons.